What does a Web Designer Do? And do I need one?

We live in a digital world and it has never been easier to find a service or a product online at the click of a button. This is why having an online presence for your business is more important now than ever before, but it’s not just a simple case of having any online presence. All these websites mean more competition for your business and to stand out in such a crowded market means your website has to be spot on in terms of design. So how can a web designer help with this and what does one even do?

FIRSTLY, WHAT DOES A WEB DESIGNER DO?

A good web designer creates and designs layouts for a website based on current trends and industry practices while always keeping in mind the client's objectives. The designer will think about things like the user journey, for example, is it easy for the customer to contact you from the site. The designer may also create a logo for your brand or add custom coding to your site to make it stand out from competitors' websites. 

HOW WILL A WEB DESIGNER HELP ME AND MY BUSINESS?

Websites are tricky to get right, you could do it yourself but does this website actually align with your business objectives? Will it generate what you need it to? A good web designer will work with the clients to outline everything your website needs in order to be the best version of your business online. This will include important steps like how to make sure your site is set up to be profitable for your business, making sure your website is accessible for all users and making sure your website is set up to rank correctly in google.

WHEN SHOULD I HIRE A WEB DESIGNER, IF AT ALL?

Knowing when to engage with a web designer can be tricky. If you’re trying to keep budgets in check when launching a new business or redesigning your existing website it can be tempting to DIY it. While this is fine, doing it yourself could end up costing you more time or money in the long run, especially if the website isn’t getting the results you need.

If you’re not sure whether you need a web designer ask yourself these questions:

• Do I have the time to DIY it myself or should I be concentrating on other parts of my business?

• Does my existing website look current and exciting compared to my competitors?

• Is my website generating leads/sales for my business?

• Is my website ranking on google and are my competitors doing better?

• Am I clear on what I should even have on my website?

If you’ve answered no to most of these questions and you need a website it might prove beneficial for you to hire a web designer to help make sure your website is fully aligned with all of your objectives.

WHAT IS YOUR WEB DESIGN PROCESS?

I make sure I fully understand your business and your business objectives before starting any new project. Each new client fills in a detailed document which is specifically designed to help you tell me all the important aspects of your website needs. We then go through a design stage where, throughout the process, we have conversations about the design/build to make sure you are happy and your website is meeting all of its objectives. My aim is to make sure your website experience is seamless by making myself approachable and easy to have open communication with. To see my full process click here.

If you are looking for a professional web designer to work on your business website get in touch today to get started.