How to do a website audit and why you should

Performing a website audit is a valuable process that can help you identify areas for improvement on your website. It sounds pretty scary and time-consuming but it’s not and it’s really important to keep doing them. As your website grows so will your content, pages, layouts, navigations and more, so doing an audit once a year will really keep your website in it’s best form.

Here are the steps to conduct a website audit:

Identify your goals:

Before you begin your website audit, you need to identify your goals for the audit. Are you looking to improve your website's SEO, user experience, or conversion rate? This will help you focus your efforts on the areas that are most important to your business.

Analyze website traffic:

Use website analytics tools such as Google Analytics or Squarespaces built-in analytics tool to analyze your website's traffic. Look at metrics such as bounce rate, time on site, and conversion rate to identify areas where visitors may be leaving your site or not engaging with your content.

Check website speed:

Use website speed testing tools such as Google PageSpeed Insights or GTmetrix to test your website's speed. This will help you identify any areas where your website may be loading slowly, which can negatively impact user experience and search engine rankings.

Review website content:

Review your website's content to ensure it is high-quality, relevant, and engaging for your target audience. Look for areas where content can be improved or updated, such as outdated information or pages with low engagement.

Check website design and user experience:

Evaluate your website's design and user experience to ensure it is visually appealing and easy to navigate. Look for areas where the design may be confusing or distracting, and ensure the website is optimized for mobile devices.

Check website SEO:

Analyze your website's SEO to ensure it is optimized for search engines. Look for areas where you can improve on-page SEO elements such as title tags, meta descriptions, and header tags, as well as off-page SEO elements such as backlinks.

Check website security:

Ensure your website is secure by checking for issues such as outdated software, unsecured forms, and SSL certificate errors. This will help protect your website and your visitors from security threats.

Once you have completed your website audit, you should create an action plan to address any issues that were identified. This will help you improve your website and achieve your goals for the audit.

If you’re struggling with it or just want a little help, give me a shout. I’d be happy to run through things with you.